Tufted perennial to 40cm across, the stems becoming woody with age, covered in the remains of leaf-bases. Leaves in lax rosettes, oblong to oblanceolate, 2.5-8.3cm long, with a slightly scalloped and blunt-toothed margin, covered on both surfaces by hairs and glands and with white woolly farina beneath. Bracts leaf-like, but smaller. Flowers borne in a scapose inflorescence composed of 3-7 whorls of flowers, one above the other; corolla yellow, the tube 15-18mm long, the limb above the other; corolla yellow, the tube 15-18mm long, the limb 7-9mm diameter, with entire oval lobes. Oman, Jebel Akdar, Jebel Aswad and Jebel Sharm, on sloping limestone rocks or cliffs, 1500-1900m. The most primula-like species, relatively easy in cultivation; treat it in a similar way to Primula floribunda or P. forrestii, keeping plants relatively dry in autumn and winter. Can be increased by stem and leaf cuttings, by division or from seed. It is not often seen in cultivation other than in Botanical Gardens, probably due to it's somewhat ungainly habit.
Reference: ALPINE GARDEN SOCIETY PLANT ENCYCLOPAEDIA